Ami Song

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Designing and Scaling
a Multi-Currency Account




Nov 2023 – Jan 2024
0-to-1 Design of
a Multi-Currency Account
Competitor Analysis User Interview Usability Testing Value Proposition Design Strategy





Feb 2024
Boosting Multi-Currency
Debit Card Users
User Interview Completion Rate Analysis User Feedback
A/B Testing Before-and-After Analysis







Encouraging Interest-Only Repayment



May 2023
Encouraging the Switch to
Interest-Only Repayment for Existing Loans
Rapid Iteration Drop-Off Rate Analysis User Surveys
User Interviews A/B Testing

 


Sep 2023
Promoting Interest-Only Repayment
During Loan Application
High-Impact Results User Interview A/B Testing